Privacy Policy
Athletic Performance Group LLC, doing business as Novos (“Novos,” “we,” “us,” or “our”)
Effective date: June 4, 2026
This Privacy Policy explains how we collect, use, and protect your information when you visit novosathlete.com, book or use our services, or communicate with us, including by text message.
Information We Collect
We may collect the following information directly from you:
- Contact information — your name, mobile phone number, email address, and mailing address.
- Booking and service information — appointment details, service history, and preferences you share with us.
- Payment information — processed securely through our payment and booking provider; we do not store full card numbers ourselves.
- Communications — the content of messages, emails, and calls you exchange with us.
We may also automatically collect limited technical information (such as browser type and pages visited) when you use our website, through standard analytics tools.
How We Use Your Information
We use your information to:
- Schedule, confirm, and manage your appointments and services
- Respond to your questions and provide customer support
- Send you transactional and service-related messages, including by SMS text (see Mobile Messaging below)
- Process payments and maintain business records
- Improve our services and website
Mobile Messaging (SMS) Terms
By providing your mobile phone number and opting in, you consent to receive text messages from Novos. Below are the terms of our messaging program:
- Program description: Novos sends conversational, two-way customer care messages — including appointment confirmations, scheduling, reminders, and responses to your inquiries. Messages may be sent manually by our staff.
- Consent: You opt in to receive text messages at the time of booking. Consent to receive messages is not a condition of purchasing any goods or services.
- Message frequency: Message frequency varies based on your interactions with us.
- Cost: Message and data rates may apply, depending on your mobile carrier and plan.
- Opt-out: You can opt out at any time by replying STOP to any message. After you reply STOP, we will send a one-time confirmation and will not send further messages unless you opt back in.
- Help: Reply HELP for assistance, or contact us at 619-495-6870 or Info@novosathlete.com.
- Carriers: Carriers are not liable for delayed or undelivered messages.
We do not sell, rent, or share your mobile phone number or SMS opt-in information with any third parties for their own marketing purposes. Mobile opt-in data is used solely to deliver the messages described above.
How We Share Your Information
We do not sell your personal information. We share information only with:
- Service providers who help us operate our business (for example, our booking/scheduling platform, payment processor, and messaging provider), and only to the extent needed to perform those services.
- Legal and safety purposes, when required by law or to protect our rights, customers, or others.
As noted above, mobile phone numbers and SMS consent information are never shared with third parties for marketing.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure, but we work to protect your data and limit access to it.
Your Choices
- You may opt out of text messages at any time by replying STOP.
- You may request to access, update, or delete your personal information by contacting us at Info@novosathlete.com.
Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect their personal information.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date.
Contact Us
Athletic Performance Group LLC, DBA Novos
7440 Ronson Rd, San Diego, CA 92111
Info@novosathlete.com
619-495-6870